Bailey Johnson came on like a hawker at a carnival, smiling broadly with his new twist on a familiar product. A few years ago, he invited the guys over for a bit of a party, but his place stunk. He wanted to make it smell good, but in a manly sort of way. He didn’t want a foo-foo, girly kind of smell, so he came up with the Man Candle. It comes in several manly sort of scents: barbecue, football, popcorn, draft beer and so on.
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This Business Ran Down the Aisle (Episode 2.7)
Julie has a company that makes aisle runners for weddings and special events. Like many entrepreneurs, she needed a product for her own purposes and couldn’t find anything but cheap paper and plastic versions – so she made her own and started a company. There are two million brides in the US alone every year – so the market is potentially large. She has sold $millions through her website, but now wants money to bring a new retail product to market.on.
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