Diedra has a way to make pregnant women feel beautiful. She felt very uncomfortable when she had her child a few years ago (humiliated actually), and decided to design a gown that would make women in hospital feel much better about themselves. Can she build a business from her dream?

George and Rolf have a light up decal for car windows, which attracts a lot of attention. It is a great way to show your loyalty for a sports team or a cause.
The animated decal moves with a light sensor and motion sensor, which is extra cool. They have tested it a trade shows and received great responses. They need the money to get licenses for to be able to sell products with sports teams logos. They don’t have any licensing deals in place. The first generation product required a wire for power. The next generation product was cordless, coming with batteries and/or solar power.

April’s company was the next step in her recovery from a life of really tough circumstances. She had already come a long way, having been a very successful real estate salesperson. But she has run out of money, and needs the sharks help to continue. Her product concept was simple: put a weight loss product (hoodia) in a lip gloss, so you can make progress on your weight loss goals every time you freshen your lips. It fools your body into thinking you are full. She adds other ingredients with aroma therapy benefits.
Did she get funded? Was she successful raising capital?

Bob needed money from the sharks to save his once successful company. He had a lot of market traction: $817,000 in sales last year. They were in Walgreens and Winn Dixie, but ran out of product and didn’t make a profit. Hmmm… ran out of product? No profit? Did he get funded?

Jan Augenstein works in real estate and rehabs homes. She came up with the idea for the magnetic refrigerator skins when she lived in military base housing. They can also be used on many other appliances. They are instant decorations at $100 or so. Sounded like a great idea!

Her brother has invested a lot in the project – $250,000 – and she feels obligated to be a success and pay him back. She would be “totally heartbroken” if she isn’t successful